Webinar: Building Trust Across Cultures: Lessons from Culture and Language Coaching in Pediatric Car

Registration: https://ihaacademy.org/conferences-events/webinars/ 

Speaker:

Francisco J Martinez, MA 

Children’s Mercy Kansas City 

Francisco “Paco” Martínez is a bilingual educator, interpreter, and program manager originally from Mexico City, Mexico. He leads the Culture and Language Coaching Program at Children’s Mercy Kansas City, helping clinical and human services practitioners become certified bilingual providers. With a background in teaching, translation, and academic leadership, Paco has worked across education, healthcare, and industry. He has been part of the Commission for the Certification of Healthcare Interpreters, CCHI, in national interpreter certification efforts and volunteers to support Latinx students and underserved communities. His work centers on improving communication and cultural understanding in professional settings. 

Description:

Building trust with patients and families is essential to delivering effective, equitable care, especially across cultural and language differences. In this webinar, Francisco Martinez shares real-world lessons from culture and language coaching at Children’s Mercy, highlighting how intentional communication practices can strengthen relationships with patients and families. 

Drawing from hands-on experience, this session explores how trust is built (or broken) in everyday clinical interactions, the role of cultural humility and language access, and practical strategies teams can use to create more inclusive, respectful, and patient-centered care environments.