Agenda-Thursday, July 23rd

Our Virtual Conference spans over 5 days starting on Monday, July 20th, and concludes on Friday, July 24th.

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Select the day you want to attend to view a detailed agenda. Please note the schedule is listed in Eastern Time.

Thursday, July 23

11:00 am – 12:45 pm (ET)


Plenary Host: Casey Mank
Center for Plain Language 

Plenary - Plain Language: Increasing Understanding & Providing Social Justice

Barbra Kingsley, PhD

Rima Rudd, ScD
Harvard T.H. Chan School of Public Health

Communicating in plain language helps people find, understand, and use information – allowing them to more successfully navigate complex topics and make better, more informed decisions. In this talk, Dr. Rima Rudd will introduce how plain language can provide greater clarity and, in turn, pave the way to more socially just outcomes. Next, Dr. Barbra Kingsley will provide an overview of the plain language principles and outline current plain language legislation. She will then demonstrate how the Center for Plain Language’s annual report card is helping government agencies accept the burden of responsibility for making critical information more accessible to the public. Throughout, we will draw implications for health-related issues and services, demonstrating how plain language is critical for creating access and providing social justice.


  • Define plain language.
  • Provide plain language principles and examples.
  • Outline current plain language legislation.
  • Describe current efforts to assess government use of plain language.
  • Connect plain language to access and social justice.

1:00 pm – 1:50 pm (ET)

Health-Literate Website Redesigns: Set Yourself Up for Success

Emily Brostek, MPH, CHES

Kim Hassell, MPH

Communicate Health, Inc.

*This is a Communication domain course.

In today’s world, people seek health information online every day. Unfortunately, outdated or poorly-designed websites can be a barrier to accessing reliable, high-quality content—especially for people with lower health literacy skills.

In this session, you’ll learn how to implement a website redesign from beginning to end: from setting goals and getting buy-in to designing for accessibility. Whether you’re working with a large, national organization or a small non-profit on a shoestring budget, we’ll share evidence-based tips and tricks to smooth the process and help you create a well-designed, user-friendly website.

  • Objective 1: Identify goals and user needs for a website redesign.
  • Objective 2: Develop and implement a content strategy and information architecture to support a web redesign.
  • Objective 3: Name best practices in designing for health literacy and accessibility and how they apply to websites specifically

2:00 pm – 2:50 pm (ET)

Identify Strategies You Can Use to Sell Health Literacy in Your Organization 

Audrey Riffenburgh, PhD

Health Literacy Connections

*This is an Organizational Systems and Policies domain course.

Are you sometimes unsure how to explain the benefits of health literacy to get others on board? Or maybe you've been successful in selling health literacy in some areas but want new ideas to be more effective and confident. This session provides 1) an overview of seven powerful strategies and resources to get attention, build the case, and make the case, and 2) an assessment and worksheet to identify what you can do next.

  • Objective 1: Name at least four strategies to build commitment to health literacy.
  • Objective 2: Avoid two common mistakes health literacy advocates often make in selling health literacy.
  • Objective 3: Implement your own plan of next steps to be more effective at making the case for health literacy.

3:00 pm – 3:50 pm (ET)

Health Literacy Ethics in Public Health Emergencies

Jamie Carlin Watson, PhD
University of Arkansas for Medical Sciences, College of Medicine

Public Health Emergencies like COVID-19 put additional strain on health communication. Some populations at higher risk of infection are also populations who face health literacy burdens. I review three ethical challenges to effective communication in public health emergencies. I explain health literacy strategies for addressing these challenges. And I offer some suggestions for communicating time-sensitive health information effectively.

  • Objective 1: Explain 3 ethical challenges to effective communication during public health emergencies.
  • Objective 2: Identify at least 3 distinct ethical challenges posed by COVID-19.
  • Objective 3: Develop a plan for enhancing communication during public health emergencies​.


3:50 pm (ET)