Using Fotonovelas to Build Knowledge

This session discusses how a large health plan reached over 500k members across the US to help users understand how they could use Kaiser Permanente’s e-visit interface to quickly and easily check symptoms online and get follow-up advice from a clinician. In addition, this webinar discusses how this storytelling format effectively communicated across race/ethnicity groups and age bands.
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Communication
Education
Language, Culture & Diversity
Audience
Health Educators and Patient Educators, Organizational Leaders and Administrators, Communication and Plain-Language Professionals
Setting
Health Plans and Insurance Organizations, Digital Health and Telehealth
Level
Applied