Building Trust with Each Audience (HLOL #226)

In this 2022 podcast, health literacy expert Helen Osborne talks with Lenora Johnson, who directs the science policy, engagement, health education, and public-facing communication initiatives of the National Heart, Lung, and Blood Institute (NHLBI) at the National Institute of Health (NIH). 

The discussion covers the following topics:

  • The importance of building trust with each audience
  • Strategies to develop and foster relationships, even when you do not share the lived experience of that community
  • Multiple ways to deliver health and science content, even in today’s digital age

#BuildingRapport
Communication
Topic
Building Rapport
Audience
Public Health Professionals, Health Educators and Patient Educators, Communication and Plain-Language Professionals
Setting
Public Health Departments and Agencies, Community-Based Organizations and Nonprofits
Level
Applied