See You on Social: Audience-Tailored Social Media Strategy

See You on Social: Audience-Tailored Social Media Strategy

Emily Jennings, MPH

Communicate Health

Ashley Ring, MPH

Communicate Health

Sharing information via social media is a popular health communication outreach tactic. After all, it's easy to use, it’s inexpensive, and it can reach a massive number of people in a short amount of time — what’s not to love? And with some simple strategic practices, you can take your social media outreach to the next level.

In this session, we'll take a deep dive into some of the most popular social media platforms and how best to leverage them. We'll discuss the importance of considering your audience when choosing platforms and tactics by sharing real examples from national health communication campaigns. Finally, we'll explore ways to evaluate social performance and measure success.

• Explain the differences between popular social media platforms and how best to use them
• Select social media platforms and tactics based on your priority audience
• Identify different ways to measure social media performance and success