How to Make Social Media Accessible to All Audiences
Track: Communication
Earn .5 CE Credits (Expires May 2024)
Learning Objectives
1. Communicate at least three tips for developing an accessible social post.
2. Apply health literacy best practices to social media content planning.
3. Identify inaccessible social media posts across widely used social channels.
Presenter(s)
Silje Lier, MPH, Senior Vice President, Social Strategy - Evoke Kyne
Session summary: With 90% of U.S. adults turning to social media for healthcare information, there’s an increasing need and opportunity to adopt plain language and visually inclusive content on social media to ensure information is received and understood by all audiences. This session will explore best practices for creating accessible social media content – from hashtags and design tips to utilizing social channels’ built-in accessibility features - and other ways to incorporate health literacy best practices into digital materials. Additionally, audiences will explore use cases of accessible social media content from various healthcare organizations and patient influencers.