Healthy Content Matters: Bringing Patient Education Online

Kristen Gosse, M.Ed., BA
InJoy Health Education

Historically, topics such as childbirth, postpartum health, newborn care, breastfeeding, and parenting have been taught in a traditional classroom setting or one-on-one with a health educator. And although those topics had taken tentative steps into the digital realm, COVID-19, abruptly, has forced them into going virtual. Fortunately, the timing couldn’t be better. Today’s new parents are comfortable with e-learning. More than any other, this demographic is prepared to get their childbirth and parenting information online. But there is a challenge: they have high expectations and short attention spans. With a seemingly unlimited supply of information, parents can become overwhelmed. And because so much of that content is unreliable, they become frustrated. How, then, do you design an online learning experience that’s effective, efficient, and engaging? How do you create an experience that empowers users to make informed healthcare decisions? By providing insights and tips for developing a wide range of online materials, this session will show you how. You’ll learn about the importance of human-centered design, adult learning theory, and health literacy. And while this presentation focuses on maternal-child education solutions, the content is readily transferrable to other areas of health education.

Objectives:

-Understand how to create an online learning experience that incorporates health literacy standards, adult learning theory, and human-centered design.
-Explain the importance of human-centered design, health literacy, and adult learning theory to online patient education.
-Give examples of effective e-learning experiences for patient education.
Identify differences between effective content and ineffective content.
IHA Health Literacy Conference
2021
Education
Communication
Audience
Health Educators and Patient Educators, Communication and Plain-Language Professionals, Educators and Trainers
Setting
Digital Health and Telehealth
Level
Applied