Earn 1 CE Hour
Slides
Session summary: The COVID-19 pandemic presented obstacles for conducting health promotion related research. Participant-centered online qualitative research methods and sampling were developed to reach priority populations while adhering to social distancing guidelines. Strategies included inclusive, participatory wording, clear informed consent, open-ended, non-leading questions, user-friendly layout, strategic social media recruitment, and participatory opportunities for respondents. While collecting data during COVID-19 was challenging, this innovative research approach produced meaningful responses from a significant number of participants. This process was both low-cost and efficient, which is beneficial for health promotion research and could also be used to conduct needs assessments in digitally literate populations.
Speaker(s):
Michelle L. D'Abundo, PhD, MSH, CHES
Associate Professor
Seton Hall University
Belmar, New Jersey, United States
Paul Franco, PhD, MBS
Corporate Compliance Officer, Human Subjects Research and Academic Affairs
Nuvance Health
Lodi, New Jersey, United States
Slides
Session summary: The COVID-19 pandemic presented obstacles for conducting health promotion related research. Participant-centered online qualitative research methods and sampling were developed to reach priority populations while adhering to social distancing guidelines. Strategies included inclusive, participatory wording, clear informed consent, open-ended, non-leading questions, user-friendly layout, strategic social media recruitment, and participatory opportunities for respondents. While collecting data during COVID-19 was challenging, this innovative research approach produced meaningful responses from a significant number of participants. This process was both low-cost and efficient, which is beneficial for health promotion research and could also be used to conduct needs assessments in digitally literate populations.
Learning Objectives:
- identify how to design, conduct, and analyze online qualitative health research.
- recognize how to use inclusive, participatory wording in online research and questionnaire design.
- apply a participant-centered approach to online qualitative health research for their work.