Description: Gilberto Velazquez has long-served discerning audiences across diverse therapeutic fields — to include healthcare professionals and patients. From his creative designer’s experience, Gil will guide us through graphic-design principles, sharing insights about creating engaging, reader-focused materials. Attendees will leave this session better equipped to design patient communications that are easy to read and understand.
Objectives:
1. Determine the difference between perception and reality when putting a message together.
2. Explore how design decisions may be affected by human psychology.
3. Describe how audiences perceive the effect of color, typography, shapes, and imagery.
#DesignTheory
#Communication