Jenny Shaffer, RN, BSN
Angie Lucia
Lucile Packard Children’s Hospital Stanford
Creating patient and family education materials that are easy to read and understand is always vital—but even more so during a pandemic. Maintaining those materials and making them accessible, however, has been a challenge. To address this issue, The Office of Patient and Family Education and Health Literacy at Lucile Packard Children’s Hospital Stanford partnered with Marketing and our patient instruction vendor to develop an engaging, accessible, and search-friendly website. In this session, we’ll discuss our process as well as lessons learned. From this experience, you will gain insights about search engine optimization and options to improve your own website.
Objectives:
-Understand how to create an effective partnership among Marketing, education vendors, and clinical staff.
-Identify the key elements of patient and family education content that is optimized for search engines.
-Describe the importance of making health education accessible to everyone.
#Education
Angie Lucia
Lucile Packard Children’s Hospital Stanford
Creating patient and family education materials that are easy to read and understand is always vital—but even more so during a pandemic. Maintaining those materials and making them accessible, however, has been a challenge. To address this issue, The Office of Patient and Family Education and Health Literacy at Lucile Packard Children’s Hospital Stanford partnered with Marketing and our patient instruction vendor to develop an engaging, accessible, and search-friendly website. In this session, we’ll discuss our process as well as lessons learned. From this experience, you will gain insights about search engine optimization and options to improve your own website.
Objectives:
-Understand how to create an effective partnership among Marketing, education vendors, and clinical staff.
-Identify the key elements of patient and family education content that is optimized for search engines.
-Describe the importance of making health education accessible to everyone.
#Education