Overview
We have much to consider when developing health messages. Not only do we want our communications to be clear, we want them to be creative, engaging, and memorable. And most importantly, we want our messages to change people’s behavior in a positive way. That’s a tall order. But don’t worry. During this interactive workshop, we’ll unpack the art and science of designing effective health messages. We’ll review relevant behavior change theories, discuss how to involve your audience in message development and testing, and explore the roles of visual and interaction design in message retention.
Speakers
Corinne Berry, MA Communicate Health, Inc.
Ariana Skye-Babbott Communicate Health, Inc.
Handouts
Crafting Messages that Stick
Video