Earn 1 CE Hour
Session summary: During the COVID-19 pandemic, health communicators have faced two unprecedented challenges: communicating about a global health crisis in real time and navigating a rapidly shifting, politically polarized information environment. CommunicateHealth has leveraged our human-centered design process and health literacy best practices to create COVID-19 materials that meet people where they are. In this session, we’ll invite health communicators to discuss their experiences with COVID-19 communication and share lessons learned, using Zoom breakout rooms to facilitate the conversation. We’ll also present case studies of COVID-19 materials for diverse audiences, including college and university communities and people with intellectual and developmental disabilities.
#Communication
Speaker(s):
Kim Hassell, Master of Public Health (MPH)
Senior Health Communication Manager
CommunicateHealth, Inc.
Rockville, Maryland, United States
Kathleen Walker
Senior Content Strategist
CommunicateHealth, Inc.
Rockville, Maryland, United States
Heather Zesiger, PhD in Public Health, Master of Public Health (MPH), Master Certified Health Education Specialist (MCHES)
DEPUTY DIRECTOR, CAMPUS COVID-19 VACCINATION AND MITIGATION INITIATIVE (CoVAC)
American College Health Association
Decatur, Georgia, United States
Mikaela Momot, Master of Public Health (MPH)
Health Communication Associate
CommunicateHealth, Inc.
Rockville, Maryland, United States
Nikole Baker, Master of Public Health (MPH)
Research Associate
CommunicateHealth, Inc.
Rockville, Maryland, United States
Session summary: During the COVID-19 pandemic, health communicators have faced two unprecedented challenges: communicating about a global health crisis in real time and navigating a rapidly shifting, politically polarized information environment. CommunicateHealth has leveraged our human-centered design process and health literacy best practices to create COVID-19 materials that meet people where they are. In this session, we’ll invite health communicators to discuss their experiences with COVID-19 communication and share lessons learned, using Zoom breakout rooms to facilitate the conversation. We’ll also present case studies of COVID-19 materials for diverse audiences, including college and university communities and people with intellectual and developmental disabilities.
Learning Objectives:
- Identify common obstacles that health communicators may face in creating COVID-19 content
- Identify potential opportunities for improvement in their own COVID-19 communication work
- Describe health literacy-based communication strategies they can apply to COVID-19 communication projects
#Communication