Overview
Robust understanding of audiences, goals, key messages, and descriptors leads to clearer visual, verbal, and written communication. Learn how to engage stakeholders in the creative discovery process in order to develop impactful health-related campaigns while also building important listening relationships and having fun. In this session, we’ll work through a health project campaign as a group to demonstrate how to lead discovery processes, ending with a creative strategy brief and project implementation plan.
Speaker
Megan Pugmire, BA Oregon Health and Science University
Handouts
Clarity Through Creativity Handout
Video
#Communication