Kathleen Walker, BA
David Pearl
CommunicateHealth
A pictogram is a powerful tool that can help health communicators provide a clear visual representation of complex concepts. They're especially important in reaching people with limited literacy, people with reading or cognitive disabilities, and people who aren't fluent in the language the material is written in. In this session, we'll share best practices for creating effective pictograms. We’ll show examples of campaigns and products that successfully used pictograms to communicate a wide range of health concepts. And, finally, we’ll discuss the role of pictograms as part of a broader strategy for accessible and inclusive design.
Objectives:
-Explain the benefits of using pictograms in public health communications.
-Describe how pictograms support health literacy in multi-cultural communications.
-Name best practices in designing pictograms.
#Communication
David Pearl
CommunicateHealth
A pictogram is a powerful tool that can help health communicators provide a clear visual representation of complex concepts. They're especially important in reaching people with limited literacy, people with reading or cognitive disabilities, and people who aren't fluent in the language the material is written in. In this session, we'll share best practices for creating effective pictograms. We’ll show examples of campaigns and products that successfully used pictograms to communicate a wide range of health concepts. And, finally, we’ll discuss the role of pictograms as part of a broader strategy for accessible and inclusive design.
Objectives:
-Explain the benefits of using pictograms in public health communications.
-Describe how pictograms support health literacy in multi-cultural communications.
-Name best practices in designing pictograms.
#Communication