Are We Missing an Opportunity? Social Media Users’ Interest in Health Communication Training and Advocacy

This study examines the role of everyday social media users in health advocacy. An online cross-sectional survey (n=203) assessed their willingness to advocate for health, interest in influencer training, and preference for a health-focused influencer platform. Results showed that users with 500+ followers and those open to financial compensation were significantly more likely to engage in health advocacy. Compensation preference was the strongest predictor of participation. These findings suggest that structured engagement platforms and financial incentives can enhance health communication efforts by mobilizing everyday social media users, expanding reach, and ensuring sustained participation in public health messaging.