A Close Look at Visuals: How They Can Make Health Communications More (or Less!) Effective
Track: Communication
Earn 1 CE Credit (Expires May 2024)
Learning Objectives
1. Recognize how people’s understanding of visuals in health communications may vary according to their health literacy skills.
2. Explain how visuals in health communications may help address health inequities — or perpetuate them.
3. Apply at least five tips for selecting clear, relatable, and appealing visuals for health communications.
Presenter(s)
Katherine MacKay, MPH, MA, Project Manager - CommunicateHealth
Olivia Olson, MPH, Research Associate - CommunicateHealth
Janel S. Schuh, PhD, Senior methodologist, Research and Evaluation - CommunicateHealth
Session summary: Visuals are key to making health information easier to understand and catching people’s attention in today’s media- and tech-heavy environment. That’s why it’s so important to have a nuanced understanding of how people make meaning from visuals. In this presentation, we’ll describe how people process visual information and derive meaning from visuals in health communications. We’ll also share key takeaways from audience research that explores why visuals matter within the context of health literacy and health equity. Finally, we’ll give actionable tips for selecting clear, relatable, and appealing visuals that will make health communications more — not less — effective.
#Communication