Using Fotonovelas to Build Knowledge about E-Visits

When:  Jul 14, 2021 from 12:00 PM to 01:00 PM (ET)


Speakers:
Rena Brar Prayaga
Melissa Morales
mPulse Mobile
           
Description:

This session will discuss how a large health plan reached over 500k members across the US to help users understand how they could use Kaiser Permanente’s e-visit interface to quickly and easily check symptoms online and get follow-up advice from a clinician. In addition, this panel will discuss how this storytelling format effectively communicated across race/ethnicity groups and age bands.

Objectives:
  • Understand the value of combining text and visuals in health communication
  • Understand how users in different age bands might engage differently
  • Understand the value of user feedback when tailoring healthcare communication
Registration
Complete the form below to register.

#IHAWebinar
Event Image