Manager, NICU Initiatives

Manage the development and creation of parent and consumer content for NICU Family Support^® and other NICU Initiatives work. Lead development of the My NICU Baby (and Spanish counterpart) apps and all other digitally based NICU content. Provide guidance to the NFS Program Coordinator role through development and implementation of program onboarding. Innovate new national program partnerships. Manage NICU Innovation materials and products inventory.

RESPONSIBILITIES:

Creative & Branding

• Manage the process for the creation, branding and clearance for all NICU Initiatives materials and products.
• Serve as liaison with Marketing & Communications and Health Information teams.
• Lead relationship with Marketing & Communications AV team to ensure fresh, accurate and relevant NICU photos (families, staff and environment) are available for marketing use.

Operations

• Lead the operations/business functions for NICU Initiatives work, including supporting budget planning, guiding materials production and inventory management.
• Serve as liaison with Warehouse team, ensuring program materials and collateral remain available for sites and initiating printing/purchasing of additional materials as needed.
• Lead and organize conference participation details, ensuring NICU Initiatives work is accurately represented to generate new partnerships and develop leads for program expansion.

Content & Program Development

• Write new content and edit existing content for NICU Initiatives programs and work.
• Partner with Health Information and Web teams to ensure website consumer education content is updated appropriately.
• Design materials and manage the production process for high profile products like NICU Family Support and the My NICU Baby (and Spanish counterpart) app.
• Develop additional NFS program content and resources to further program goals and hospital partnerships.

Product Innovation & Strategy

• Manage the strategic planning, development and marketing of digital resources for NICU families and medical professionals to support digital tactics in the March of Dimes strategic plan.
• Engage in product development with new NICU partners through leading relationships with Corporate Engagement.

Learning and Professional Development

• Complete required training as outlined by Human Resources throughout the year and leverage opportunities for enhanced leadership and growth.

Other Duties

• Perform other duties from time to time in order to ensure the attainment of goals.

QUALIFICATIONS:

• 5 to 7 years experience
• Four year college degree or equivalent experience
• Plain language and NICU content writing experience
• Knowledge/Skills
  • Understanding of NICU setting and experience
  • Ability to organize and monitor multiple levels of details related to multiple customers and build strong relationships with other departments and teams
  • Strong presentation, training and group facilitation skills
  • Deep understanding of health content and plain language writing, specifically related to the NICU.
• Traits/Characteristics
  • High-level organizational skills
  • Ability to handle multiple projects and customers simultaneously
  • Adaptability
  • Problem-solving
  • Interpersonal skills
  • Excellent oral and written communication skills

For additional information and to apply for this job, click here.