Company: Connecticare
Position Title: Brand Content Specialist
Location: New York, NY
Job Type: Full Time
Job Summary:
- Support the planning and execution of marketing efforts that drive awareness, understanding, and utilization of EmblemHealth, ConnectiCare, and their respective community locations (EmblemHealth Neighborhood Care and ConnectiCare Centers).
- Leverage audience insights and subject matter expertise to impact strategic direction for our brand & marketing materials.
- Develop written marketing materials (ex: flyers, emails, website content, etc.) to inform members and general public of key events and health and wellness programming at retail locations.
Principal Accountabilities
Marketing Development and Execution
- Support the development and execution of marketing plans including content strategy, project management, and writing of marketing materials to generate awareness of EmblemHealth and ConnectiCare, and drive traffic to new and existing retail locations (EmblemHealth Neighborhood Care and ConnectiCare Centers).
- Collaborate with Director of Programming, retail operations team and site managers to provide brand support, generate materials and drive attendance for in-person and virtual offerings that support member health engagement goals/campaigns.
- Build subject matter expertise for the enterprise brands and retail locations through immersion in marketing performance data, customer insights, and the cultural/competitive landscape in order to impact the strategic direction of marketing materials.
- Work with website strategy team to maintain the retail location and other brand website pages – keeping information up-to-date and creating audience relevant content (as applicable).
Activation, Enablement and OnSite Branding
- Partner with site managers and location staff on ways to engage the public and membership for strongest impact.
- Create internal awareness and understanding of marketing materials to further amplify and align with these engagement efforts. Support the activation of marketing-led sponsorships and community events to ensure retail brands receives maximum value and achieve business objectives. Attend events (as needed).
- Coordinate the pull through of the health plan brand(s) and related product information into retail location materials.
- Manage the development and iteration/optimization of onsite collateral including brochures, flyers, folders, window clings, a-frame signs, TV slides, etc.
Marketing Admin & General Responsibilities
- Assist in administrative marketing tasks to organize the planning and execution of marketing materials and campaigns.
- Ensure all tactics adhere to Speak Human, our plain language initiative, and brand guidelines.
- Coordinate the review of approval of marketing materials by Legal, Compliance, and other key stakeholders.
- Participate in the creation of and maintain content calendars. Participate in editorial board meetings.
- Maintain knowledge of the competitive landscape and overall content trends in order to propose new ways to engage our audiences.
Education, Training, Licenses, Certifications
- Bachelor’s degree required, preferably in Marketing, Communications or Business
Relevant Work Experience, Knowledge, Skills, and Abilities
- 3 – 5+ years’ experience in marketing, social media, or related required
- Critical thinker with excellent written and verbal communication skills to make smart decisions and gain buy-in from key stakeholders required
- Experience documenting project requirements and plans; coordinating multiple departments; managing third-party vendors, such as creative agencies, media planners and community partners; assigning responsibilities as appropriate, supporting other team members and holding others accountable required
- Experience in digital and traditional (print and mail) campaign creation, management and reporting to achieve desired results. Ability to recommend tactics to support goals required
- Comfortable with and capable of juggling multiple assignments; able to excel in a fast-paced environment where meeting deadlines is a daily fact of life required
- Detail-oriented required
- Able to flex to meet business needs and demands as they change required
- Experience with retail or event marketing preferred
- Position will be expected to be based in New York and visit retail locations required
- High degree of competence in MS Outlook, Word, Excel and PowerPoint required
Additional Information
Pay Disclosure
A good faith estimate of the compensation range for individuals hired to work for the EmblemHealth Family of Companies is provided. This compensation range is specific and considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate’s work experience, education/training, internal peer equity, and market and business considerations. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the work is being performed. It is not typical for an individual to be hired at or near the top of the range, as compensation decisions depend on each case’s facts and circumstances. Union roles covered by a collective bargaining agreement will compensate in accordance with the union contract.
EEOC Statement
We are committed to leveraging the diverse backgrounds, perspectives, and experiences of our workforce to create opportunities for our people and our business. We are an equal opportunity/affirmative action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity or expression, pregnancy or related condition, marital status, national origin, disability, protected veteran status or any other characteristic protected by law.
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